As the Advertising mastermind once said –
“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”
– David Ogilvy
The Al Hathboor International in association with Nataraj – one of the most preferred brand in Stationery products category launched an Advertising campaign in the GULF MADHYAMAM newspaper across U.A.E.
Mr. Naresh Bhatia – Senior Division Manager, AHI and his Team designed an innovative campaign to reach thousands of readers and users.
They attached Nataraj Pencil & its Pouch, Pen & Nataraj Calendar along with this daily newspaper as part of their school feature published on the 31st of January, 2016.
GULF MADHYAMAM supported AHI in distributing our valuable brand along with their Daily Newspaper covered in a polythene bag across U.A.E in all the retail stands.
The prestigious NATARAJ brand occupied a considerable section as part of PR in the newspaper & their school Initiative.
The newspaper total retail stands distribution is close to 25,000 copies!!
AHI International were successful in incorporating the campaign with maximum effectiveness and provide brand visibility.
