This news coverage was conducted by the GULF MADHYAMAM Team on the 19th of February, 2016.
The newspaper is the widely distributed one across U.A.E and is the first Indian newspaper published from outside India in the regional language of Kerala -Malayalam.
ARMOR ALL PARTNERS WITH AL HATHBOOR INTERNATIONAL AS THEIR DISTRIBUTOR ACROSS U.A.E.
Armor All is the #1 Car Care Brand in the USA. As a new and fresh step in the making, it has been acquired by ‘Spectrum Brands’ – a global and diversified consumer products company. Mr. Eric Beukeboom, Division Vice President – Spectrum Brands Global Auto Care, made an official visit at the Al Hathboor International Sales Office, located in Dubai on the 16th of February, 2016.
He was accompanied by Mr. Waldemar Paszkiewicz, Marketing Manager – Middle East & Europe and Mr. Robert Pearce, Managing Director Partner – GDT. The agenda of this meet was to discuss and be aware of the Armor All business in UAE.
Al Hathboor International has a three-decade extensive experience in distributing ‘Armor All’ products across the U.A.E. Mr. Naresh Bhatia, Senior Division Manager – Al Hathboor International presented and briefed the delegates on the presence of Armor All and the strategies followed to keep the brand high selling in the region.
Ms. Namita Shrivastava, Executive (Corporate & Media Communications) – Al Hathboor Group, took the opportunity to conduct an ‘Armor All Read & Win Contest’ in the December issue of the corporate magazine.
The contest was derived out of the RTA article on the education Roads & Vehicles project analysis in Dubai and the ways in which the varied Armor All products facilitate maintenance of the cars.
The draw for the contest was taken out amidst everyone present and the winners were awarded with Armor All gift hampers.
The winners were all women which led them to realize that it is the women who are the decision-makers. Knowing that that a workshop was conducted at the Al Hathboor Group Head Office for all the Women employees.
This educated them on the different products and uses of ARMOR ALL for their car’s health. The contest winners were awarded with gift hampers by the hands of Mr. Robert Pearce.
