On May 09, 2016, senior ARMOR ALL delegates arrived from UK to discuss and strategize ARMOR ALL presence in the U.A.E. through AHI.
In the previous version of ECHOES – the in-house magazine for AL HATHBOOR GROUP, a contest was organised by AHI to generate brand awareness amongst the readers. The day continued with a draw that as carried out amongst cheers for the slated winners.
Mr Salahuddin – CEO, Mr Bhatia, SDM – AHI, Mr. Waldemar Paszkiewicz – Marketing Manager for Middle East & Europe, Mr. Martin Schraer – Head of GAC – ME & Africa, Mr. Rob Pickard – Managing Partner and Mr. Robert Pearce Managing Director (Partner) along with other AHI members proceeded to the ARMOR ALL CAR LAUNCH. It is a unique strategy devised to encourage sales for the said brand.
