Imagine the envious expressions on your friends faces when the Lamborghini Hurracan, Ferrari 458 Spider, Rolls Royce Ghost, Audi R8 Spider and Mercedes GTS pulls over right outside your school and you jump out of it!
AHI has engaged with Radio City 1016 to carry out interactive mode of communicative promotion. The session is titled – ‘CITY 1016 BACK TO SCHOOL SUPERCHARGED WEEK WITH NATARAJ® STATIONERY PLUG’ that will run this week.
The concept of PLUG is that City 1016 is going to make the first day of a child’s school super memorable, super awesome and super charged. They will be coming home to pick the chosen student and drive them to school in a super charged luxury car on their first day of school. To register, the parent just needs to SMS the Name of the school that their child goes to and his/her age to 4005 and tell the channel as to why their kid needs to get this ride back to school. 5 different RJs will be riding different cars everyday from Sunday to Thursday with 5 different winners.
Upon successful registration, the presenter will pick 1 Listener (take him/her on-air) and tell the listener that his/her name goes into the draw. They will then be asked to stay tuned to a certain program called DMGG today to find out who is the lucky child who will get the ride in the supercar tomorrow. Announce the shortlisted winner who has won the supercar ride with the City 1016 Presenter. During the ride, the conversation will be aired live while they interact with the student and parent. Upon reaching school, a gift hamper from NATARAJ® will be handed out as the entire school witnesses the same.
So if you want to leave a lasting expression on your friends and teachers, just tune in to City1016 to know how you can go back to school in style!
Terms and Conditions:
a. The student MUST BE over the age of 14.
b. Any student below the age of 14 MUST BE accompanied by the parent
c. Each parent will be required to fill an indemnity form, in order to have the RJ’s, drop their children to school.
