As the Advertising mastermind once said – “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” –
Since 1998, we have been using SAGE as the accounting software at Al Hathboor Group. In a bid to keep up with changing times and advanced technology, we have now decided to change the accounting software and implement The Oracle E-Business Suite. Oracle E-Business Suite is the latest software that satisfies the requirements of our
Gulf Mechanical Engineers & Suppliers (GMES) has been associated with the GOJO Industries for over 35 years now. GOJO Industries’ record of innovation in skincare and cleaning systems is second to none. They were the first to develop creme type water-less hand cleaner as far back as 1946. A celebratory function was organized by the
Goodbyes are in no way are easy. But, the only thing constant is change. Teary-eyed, we bid farewell to our beloved employee and wished him luck for the future endeavours!!! A veteran in his own right – Mr. A A Shariff. He has taken Al Hathboor Electricals to newer heights and established a reputation for
  Al Hathboor International (AHI) is happy to display the upcoming ‘Art Gallery’ at the ACE stores. The unique concept, the designing of the store, the interiors and the chosen format of display is being done under the supervision of Mr. Naresh Bhatia – Senior Division Manager (Al Hathboor International).
A Gold distribution function was organized to award the sales target achievers of AHI on the 4th of November, 2015. As part of the function, Mr. Ramanathan T H – Finance Manager (AHG) was invited to provide information and emphasise the importance about the group Credit Policies for Credit customers and legal documents required. At
 Al Hathboor International is happy to announce a new Brand ‘MARABU’ from Germany to be added in its vast portfolio of Brands. ‘MARABU’ has been high-quality specialist paint with the quality seal of ‘Made in Germany’ for over 150 impressive years. The development and production of their range is currently 20,000 products!   With a
NATARAJ and SIVO media campaigns commenced during the ‘Back-to-School’ season post vacations in August 2015. The campaigning used a variety of media platforms. They created exciting Radio jingles, printed their advertisements in the Gulf news, distributed promotional leaflets and provided bundle offers as well. The campaign was concluded as an enormous success.  
  ACCO DERWENT (UK) Mr. Martin Laina – Export Sales Manager (DERWENT) undertook the Product Training for newly introduced Derwent products at the Al Hathboor International office in Dubai. Factors like marketing reports, initiatives to enhance Derwent position in the marketing and existing strategies were discussed with the Derwent Sales & Marketing team at the
ARMOR ALL Mr. Waldemar Paszkiewicz – Marketing Manager for Middle East & Europe, Armor All visited our AHI sales office after takeover from Mr. Robert Coleman for the first time. Mr. Robert Pearce – MD & Partner, GDT and Mr. Naresh Bhatia welcomed him along with our marketing team. Mr. Bhatia then gave a Market
ALTECO Alteco has been handled by AHI Art and the Stationery department for over a decade. Mr. Gary ER S. H. (Sales Director – ALTECO CHEMICAL PTE LTD) visited our sales office and appreciated the work done by AHI to promote ALTECO in Dubai.   In the picture – Mr. Gary ER S. H. at
KORES Mr. Henry Abrahamian – Regional Sales Manager, Kores at our sales office with Mr. Naresh Bhatia and the Kores Sales Team on October 12, 2015.  
COLART Mr. Len Archer – International Sales Manager, Colart and Mr. Jake Kersy – International Sales Manager, Colart at our Zabeel Art Showroom, Karama  Mr. Naresh Bhatia & the Team on September 14, 2015
BANTEX Mr. Tom Vestergaard – Export Director, Bantex at the AHI sales with Mr. Naresh Bhatia on October 05, 2015.  
Al Hathboor International (AHI) meetings with its principals every quarter is a customary affair to discuss the marketing & promotional plans, new product launch plans, sales training programs, ATL (Above the Line) and BTL (Below the Line) activities in UAE, long-term business plans and marketing visibility. This initiative for each principal is to ensure utmost
  CROSBY Mr. Willy Caubergs – M.D., Crosby Europe and Mr. Marcel Tabuteau – Area Sales Manager, Crosby Middle-East visited the Gulf Mechanical sales office and the warehouse facility on November 17, 2015. They held discussions with the Senior Management of Gulf Mechanical Engineers & Suppliers (GMES) that covered topics like market conditions and future